Pushpa 2: The Rule - Smashing Advance Bookings and Record-High Ticket Prices

Pushpa 2: The Rule smashes advance booking records with $2.5M overseas sales and unprecedented ticket prices in India. Explore the buzz around Allu Arjun’s blockbuster sequel aiming for a massive Rs. 100 crore opening day worldwide.

kowshik Reddy kowshik Reddy
Nov 28, 2024 - 17:24 Updated: Dec 6, 2024 - 16:48
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Pushpa 2: The Rule - Smashing Advance Bookings and Record-High Ticket Prices
Pushpa 2.

Allu Arjun's Pushpa 2: The Rule is gearing up for a phenomenal release on December 5, 2024, with impressive advance booking numbers and unprecedented ticket pricing strategies across India and globally. The film, a sequel to the blockbuster Pushpa: The Rise, is expected to set new benchmarks for the Indian box office.

Advance Booking Figures

The movie has already garnered significant traction in international markets, crossing $2.5 million (approximately Rs. 21.13 crore) in advance sales as of Wednesday. The US box office alone accounted for $2.2 million in pre-sales, with:

  • The Telugu version selling over 50,000 tickets worth $1.48 million across 2,395 shows.
  • The Hindi version recording sales of over 2,728 tickets worth $51,564 across 1,010 shows.
  • Additional sales reported for Tamil, Kannada, and Malayalam versions across multiple shows​

Ticket Pricing Strategy

In India, Pushpa 2 is employing an aggressive ticket pricing model. In Hindi-speaking regions, tickets are priced 10% higher than blockbuster Diwali 2024 releases like Bhool Bhulaiyaa 3 and Singham Again.

  • Single-screen theaters in South India are pricing tickets at Rs. 300.
  • Multiplexes are expected to double this price, making it one of the most expensive theatrical experiences in recent times​

The high prices have led some to predict that many families may opt to wait for the OTT release due to the overall cost of watching the movie in multiplexes, which could rival monthly household budgets​

First-Day Expectations

Trade analysts expect Pushpa 2 to rake in an opening of Rs. 53 crore to Rs. 58 crore at the Hindi box office alone, with global collections potentially surpassing Rs. 100 crore on the first day. The film aims to break into the Rs. 1,000 crore club, joining the ranks of Indian cinematic juggernauts like RRR and Pathaan.

Film critic Taran Adarsh highlighted that Allu Arjun's star power and the sequel's massive anticipation ensure a grand opening weekend​


Market Challenges and Reception

While advance bookings reflect massive interest, there is some criticism regarding the film's soundtrack. Fans feel that the new song "Kissik" doesn't match the chart-topping appeal of songs from the first installment, possibly due to a creative fallout between music director DSP and the producers​

iDespite these minor concerns, the advance bookings suggest Pushpa 2 will be a global phenomenon, driven by Allu Arjun's undeniable star power and the franchise's established fan base. With no major competition in its first two weeks, it is well-positioned to dominate the box office and set new records.
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